Wondering if your small business needs a mobile site and a mobile app? Check out these facts.

People spend more time in apps than on their mobile browser: 85% of mobile users feel more at ease with apps as compared to mobile websites.

iOS apps generate nearly four times the revenue compared to Android apps. The Facebook app (74%) is the most downloaded social media app followed by Google+ (53%) and then Google Search (53%).

Instigate action through apps using mobile-only loyalty programs, push notifications to alert your customers of specials, discounts and special events, and most importantly, keep your business in the palm of your customer’s hand.

75% of smartphone users in the United States for instance, have admitted to taking their phone with them even to places where there’s not internet connection and would still be used regardless of internet connection or not. That is where comes the mobile app, which can be used in places without internet connection. Ok, this shows that our mobile devices are an extension of us.

Mobile apps provide a much faster alternative than mobile web browsing. Web browsing requires a user to launch a web browser, enter a URL and wait for the site to load (providing there is adequate reception), whereas it only takes a second to launch a mobile app because the majority of the information is stored in the application itself making it possible to function offline. Mobile apps reinforce your brand by increasing your visibility. An app gives a business more presence on a phone than a browser bookmark does because it is always visible on the phone’s screen. This helps build loyalty with customers because your business is in front of them at all times.

Customers are calling out for mobile apps because they quickly connect them to businesses they most commonly want or need.  Businesses are using apps to improve their processes and increase the level of accessibility for their customers. The point of a mobile app is to seamlessly connect and interact with customers, making it a valuable tool for the modern business’. Apps reduce costs of SMS messages and paper newsletters. They simplify communications by securely, instantly and directly messaging customers. Apps reduce staff workload by information requests and phone calls.